Case study · Natural stone
How Faber CNK Stone lets customers search stone by photo
Customers upload a picture and get matching travertine, marble and pavers from Faber's own catalog
The challenge
Customers know what the stone looks like. They don't know its name or SKU
- Keyword search fails when the question is “Do you have something like this?”
- Photos arrive by email and text, and sales has to guess
- Similar-looking stones have very different names
“Do you have something like this?” Now the customer answers that question themselves.
The solution: Stone Match Finder
A photo search on Faber's website, matched only against Faber's products.
Upload a photo
From a phone, a showroom or an inspiration image
AI analyzes the image
Color, tone, texture, pattern and finish
Ranked product matches
Each with a match percentage
Buy or contact Faber
Go to the product, or send an inquiry with the photo
At a glance
COMPANY
Faber CNK Stone
BUSINESS
Wholesale natural stone & hardscape
LOCATIONS
Texas & Tennessee, 5 warehouses
PRODUCTS
Travertine, marble pavers, pool coping, mosaics
TOOL
Stone Match Finder
Try it yourself
Get this for your catalog
Why visual search fits natural stone
A stone's look depends on many things at once. Words can't capture all of them
Business value
Identification becomes discovery
Customers find products they couldn't name, plus close alternatives
From inspiration to quote
A photo turns into a pricing inquiry instead of a dead email thread
Need more examples?
Discover how Marble Systems integrated imageflow-ai
https://www.marblesystems.com/search-by-image/
See Country Floor's implementation
https://www.countryfloors.com/find-products-by-image/
Interested?
Contact us to learn how you can use it for your catalog
Pricing
Contact us
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